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Why Google is the most Powerful and Invincible Company in the World?

Why Google is the most Powerful and  Invincible Company in the World?

How Did Google Become So Powerful Tech Giant? The thereat to Google dominance

Do you have answer for following question?

How Did Google Become So Powerful? 

Google Search Engine is the best search engine why?

Why Bing,Yahoo, Baidu,Yandex,DuckDuckGo,,Ecosia,, Internet Archive far behind from Google in internet rat-race of search engine?

Why do daily billions of people rely on Google to get required information?

Ironically, let’s Google it to find all these answers on Google itself.

Everybody knows how to Google even kids who hardly learn to walk, so is it Google dopamine effects or real effect ?

In today’s world everybody from politicians to big corporates all depends on data to make decisions and Google is the best source to provide that data in a quick and timely manner.

Google is the most popular search engine. 90% of all the searches online are made on Google.

Google is ahead of other search engines because of their algorithm.

They have the best algorithm and they update it regularly in an effort to show the helpful and useful results to their users.

Answers are very simple Google is committed and constantly engaged in innovation, re-engineering, redesigning and unprecedented research & development of products & services.

Also, Google has always been committed to providing the best available technology to its customers.

It’s been over 21 years in market, however, Google constantly growing and has no big competitors to replace it and still domination in tech-world.

Google is like a dopamine effects on brain, now it is a daily dose for your brain and made you addicted to world information hub.

Figures automatically without getting signal from brain type Google and your journey of information world would get started.

On Google searcher don’t need to type the entire words automatically Google suggest required information letter by letter you just need to click on it….so smart & quick…saving your time & energy by auto-suggestions.

Google make searching information on web unprecedentedly easy, simple, quick, unique and error-free.

Google continuously expanding itself by acquiring new venture and keeping its dominance and diversification to mitigate upcoming risk.

Google has been maintaining a high bar of excellence for its employees and customers.

Google never-ending creativity keep it on top performer that’s why “Google doodle” is colorful and creative.

It is seen on special occasion a perfect example of subtle marketing and showing Google presence to all customer by creativity and constant redesigning of products.

In the era of globalization Google create a virtual world of universal information in simple and effective way.

Google does not discriminate or trap you in duality like whether you are male-female ,white-black, rich-poor, theist-atheist, democratic-communist, last but not least not even Lary Page or Sergey Bin.

Google treat everyone equally and provide the same universal information to all irrespective of their caste and creed.

Google make impossible to possible within a second by attaining huge data of information for you.

Even, your insatiable mind says what the heck? So much what to choose and leave? You always get more than expectations.

Therefore, Google is an ocean of information and knowledge and we might use a little drop.

It is not enough to prove that why Google is best and dominating worldwide, so let’s take a view and vision  of Larry Page, founder of the most used search engine in the world and one of the greatest visionary, mentor and leader.

Larry  was attracted to computers and technology since childhood as his parents, both computer science and Artificial Intelligence programming professors at the University of Michigan, who promoted his creativity and innovation.

Larry was confident that he would start a new technology company.

He did despite knowing that there were already five search engine available in market but by creativity and innovation inherent from parents he overcame all obstacles.

Google was born in a garage, so according to Larry you don’t need big capital or workforce to create something unique and creative, just your mission should be clarify.

Google mission is simple & clear to take the largest amount of information and make it accessible and useful.

If you help people you are doing a right. Therefore, identify problem and provide resolution in an effective manner. 

By identify people problem and make a solution. You can be connected to mass and bring a major transformation.

People are your greatest assets. Treat people with respect and they’ll return the favor to your company.

If they feel that company is like a family for them. They give their best and achieve extraordinary things in this world.

Larry said live, learn and love are important things in life. 

Apart from traditional and conventional learning in schools, prime focus should be on self-learning by reading business book.

Also, get a company of an experienced mentor who refine your thinking by giving challenge, uncomfortable zone and take you out of box thinking platform.

Larry famous phrases: “when a dream appears, take it and be a little crazy to fulfill your dream. Don’t ever give up. 

Always keep in mind that winners are not quitter and quitters are not winner.

Customers are king, so we won’t be able to survive if customers don’t trust us’.

Focus on you customers need and constantly provide them unique, innovative, creative, advancement, vanguard and forefront products & services.

Come out of your comfort zone and do something insurmountable which is hard to achieve as comfort-ability is the worst friend for a successful business.

Above statement proved that undoubtedly Larry Page is a visionary and a great leader.

However, not last but least

So could anyone challenge Google’s dominance?

At present, it seems that  up to another ten years there will be no competition for Google the way Google working on R&D of products & services and always keeping customers need primarily.

However, in this fast-paced technological environment nothing is stable or invincible.

Google competed with five search engine in the past but today’s there are a larger number of search engines technology ready to be launched.

Protectionism and jingoism is a big threat for Google like China does not use Google and have its own search engine.

Therefore, if going forward politician keep promoting protectionism and jingoism, dominating, sustaining and making worldwide presence would be really hard for Google.

Politicians and Capitalists use Google as a weapon by collecting data worldwide to know the people mood, perception and desire, and use that data for winning election or making new products & services.

However, they could be real game changer for Google if their interest or gain is not maintained or negotiated by the Google.

They could come up or form a new law which could jeopardize Google current growth speed.

It’s been 21 years and Google is continually expanding and growing.

However, Google is no longer a new or potential company and in economy it is very challenging for an aging company to maintain prolonged upward growth trend, which is to be turned into downward gradually.

Let’s wait & watch and observe how this tech-giant going to resolve all these upcoming hindrances.

A brief overview about Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search enginecloud computing, software, and hardware.

It is considered one of the Big Four technology companies alongside AmazonApple, and Microsoft.

Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California is the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger.

A brief overview about Google Products & Services

Google Search

Google Search, also referred to as Google Web Search or simply Google, is a web search engine developed by Google.

It is the most used search engine on the World Wide Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day.

The order of search results returned by Google is based, in part, on a priority rank system called “PageRank“.

Google Search also provides many different options for customized search, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit and time conversions, word definitions, and more.

The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.

It was originally developed in 1997 by Larry PageSergey Brin, and Scott Hassan.

In June 2011, Google introduced “Google Voice Search” to search for spoken, rather than typed, words. In May 2012, Google introduced a Knowledge Graph semantic search feature in the U.S.

Google Docs

Google Docs is a word processor included as part of a free, web-based software office suite offered by Google within its Google Drive service.

This service also includes Google Sheets and Google Slides, a spreadsheet and presentation program respectively.

Google Docs is available as a web applicationmobile app for AndroidiOSWindowsBlackBerry, and as a desktop application on Google’s ChromeOS.

The app is compatible with Microsoft Office file formats. The application allows users to create and edit files online while collaborating with other users in real-time.

Edits are tracked by user with a revision history presenting changes. An editor’s position is highlighted with an editor-specific color and cursor.

A permissions system regulates what users can do. Updates have introduced features using machine learning, including “Explore”, offering search results based on the contents of a document, and “Action items”, allowing users to assign tasks to other users.

 Google Sheets

Google Sheets is a spreadsheet program included as part of a free, web-based software office suite offered by Google within its Google Drive service.

The service also includes Google Docs and Google Slides, a word processor and presentation program respectively.

Google Sheets is available as a web applicationmobile app for AndroidiOSWindowsBlackBerry, and as a desktop application on Google’s ChromeOS.

The app is compatible with Microsoft Excel file formats. The app allows users to create and edit files online while collaborating with other users in real-time.

Edits are tracked by user with a revision history presenting changes. An editor’s position is highlighted with an editor-specific color and cursor and a permissions system regulates what users can do.

Updates have introduced features using machine learning, including “Explore”, offering answers based on natural language questions in a spreadsheet.

Google Slides

Google Slides is a presentation program included as part of a free, web-based software office suite offered by Google within its Google Drive service.

The service also includes Google Docs and Google Sheets, a word processor and spreadsheet respectively.

Google Slides is available as a web applicationmobile app for AndroidiOSWindowsBlackBerry, and as a desktop application on Google’s ChromeOS.

The app is compatible with Microsoft PowerPoint file formats.

Slides allows users to create and edit presentations online while collaborating with other users in real-time. Edits are tracked by user with a revision history that tracks changes to the presentation.

Each editor’s position is highlighted with an editor-specific color/cursor and the system regulates what users can do through varying degrees of permissions. Updates have introduced features using machine learning, including “Explore”, offering suggested layouts and images for presentations, and “Action items”, allowing users to assign tasks to other users.


Gmail is a free email service developed by Google. Users can access Gmail on the web and using third-party programs that synchronize email content through POP or IMAP protocols.

Gmail started as a limited beta release on April 1, 2004 and ended its testing phase on July 7, 2009.

At launch, Gmail had an initial storage capacity offer of one gigabyte per user, a significantly higher amount than competitors offered at the time. Today, the service comes with 15 gigabytes of storage.

Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes.

In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a “conversation view” similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax.

Google’s mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-sensitive advertisements next to emails.

This advertising practice has been significantly criticized by privacy advocates due to concerns over unlimited data retention, ease of monitoring by third parties, users of other email providers not having agreed to the policy upon sending emails to Gmail addresses, and the potential for Google to change its policies to further decrease privacy by combining information with other Google data usage.

The company has been the subject of lawsuits concerning the issues. Google has stated that email users must “necessarily expect” their emails to be subject to automated processing and claims that the service refrains from displaying ads next to potentially sensitive messages, such as those mentioning race, religion, sexual orientation, health, or financial statements.

In June 2017, Google announced the end to the use of contextual Gmail content for advertising purposes, relying instead on data gathered from the use of its other services.

By 2018, Gmail had 1.5 billion active users worldwide.

Google Calendar

Google Calendar is a time-management and scheduling calendar service developed by Google.

It became available in beta release April 13, 2006, and in general release in July 2009, on the web and as mobile apps for  Android and iOS platforms.

Google Calendar allows users to create and edit events. Reminders can be enabled for events, with options available for type and time. Event locations can also be added, and other users can be invited to events.

Users can enable or disable the visibility of special calendars, including Birthdays, where the app retrieves dates of births from Google contacts and displays birthday cards on a yearly basis, and Holidays, a country-specific calendar that displays dates of special occasions.

Over time, Google has added functionality that makes use of machine learning, including “Events from Gmail”, where event information from a user’s Gmail messages are automatically added to Google Calendar; “Reminders”, where users add to-do activities that can be automatically updated with new information; “Smart Suggestions”, where the app recommends titles, contacts, and locations when creating events; and “Goals”, where users enter information on a specified personal goal, and the app automatically schedules the activity at optimal times.

Google Drive

Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files on their servers, synchronize files across devices, and share files.

In addition to a website, Google Drive offers apps with offline capabilities for Windows and macOS computers, and Android and iOS smartphones and tablets.

Google Drive encompasses Google DocsGoogle Sheets, and Google Slides, which are a part of an office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more. Files created and edited through the office suite are saved in Google Drive.

Google Drive offers users 15 gigabytes of free storage through Google One. Google One also offers 100 gigabytes, 200 gigabytes, 2 terabytes, 10 terabytes, 20 terabytes, and 30 terabytes offered through optional paid plans.

Files uploaded can be up to 5 terabytes in size. Users can change privacy settings for individual files and folders, including enabling sharing with other users or making content public.

On the website, users can search for an image by describing its visuals, and use natural language to find specific files, such as “find my budget spreadsheet from last December”.


Google Duo is a video chat mobile app developed by Google, available on the Android and iOS operating systems.

It was announced at Google’s developer conference on May 18, 2016, and began its worldwide release on August 16, 2016. It is also available to use via Google’s Chrome web browser on desktop and laptop computers.

Google Duo lets users make video calls in high definition. It is optimized for low-bandwidth networks. End-to-end encryption is enabled by default.

Duo is based on phone numbers, allowing users to call someone from their contact list. The app automatically switches between Wi-Fi and cellular networks.

A “Knock Knock” feature lets users see a live preview of the caller before answering. An update in April 2017 lets users worldwide make audio-only calls.

As of December 1, 2016, Google Duo replaced Hangouts within the suite of Google apps device manufacturers must install in order to gain access to the Google Play Store, with Hangouts instead becoming optional.


Google Hangouts is a communication software developed by Google. Originally a feature of Google+, Hangouts became a stand-alone product in 2013, when Google also began integrating features from Google+ Messenger and Google Talk into Hangouts.

In 2017, Google began developing Hangouts into a product aimed at enterprise communication.

Hangouts is now part of the G Suite line of products and consists of two primary products: Google Meet and Google Chat.

Google has also begun integrating features of Google Voice, its IP telephony product, into Hangouts, stating that Hangouts is designed to be “the future” of Voice.

Google plans to transition users to Meet and Chat in June 2020, but will continue to support the consumer version of classic Hangouts, raising some speculations in the matter after Google Meet became free.


Google Meet is a video-communication service developed by Google.

It is one of two apps that constitute the new version of Google Hangouts, the other being Google Chat. Google planned to begin retiring the classic version of Hangouts in October 2019.

Initially Google ran Meet as a commercial service; in April 2020 Google started rolling it to free users as well, causing speculation about whether the consumer version of Google Meet would accelerate the deprecation of Google Hangouts.

Google Translate

Google Translate is a free multilingual statistical and neural machine translation service developed by Google, to translate text and websites from one language into another.

It offers a website interface, a mobile app for Android and iOS, and an application programming interface that helps developers build browser extensions and software applications.

As of June 2020, Google Translate supports 109 languages at various levels and as of April 2016, claimed over 500 million total users, with more than 100 billion words translated daily.

Google Maps

Google Maps is a web mapping service developed by Google.

It offers satellite imageryaerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air (in beta), or public transportation.

In 2020, Google Maps was used by over 1 billion people every month.

Google Maps began as a C++ desktop program at Where 2 Technologies.

In October 2004, the company was acquired by Google, which converted it into a web application.

After additional acquisitions of a geospatial data visualization company and a realtime traffic analyzer, Google Maps was launched in February 2005.

The service’s front end utilizes JavaScriptXML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites, and offers a locator for businesses and other organizations in numerous countries around the world. 

Google Map Maker allowed users to collaboratively expand and update the service’s mapping worldwide but was discontinued from March 2017.

However, crowdsourced contributions to Google Maps were not discontinued as the company announced those features would be transferred to the Google Local Guides program


Waze formerly FreeMap Israel) is a GPS navigation software app owned by Google. It works on smartphones and tablet computers that have GPS support.

It provides turn-by-turn navigation information and user-submitted travel times and route details, while downloading location-dependent information over a mobile telephone network.

Waze describes its app as a community-driven GPS navigation app, which is free to download and use.

The Israeli company Waze Mobile developed the Waze software. Ehud Shabtai, Amir Shinar and Uri Levine founded the company.

Two Israeli venture capital firms, Magma and Vertex Ventures Israel, and an early-stage American venture capital firm, Bluerun Ventures, provided funding. Google acquired Waze Mobile in June 2013.

The app generates revenue from hyperlocal advertising to an estimated 130 million monthly users.

Google Earth

Google Earth is a computer program that renders a 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposing satellite images, aerial photography, and GIS data onto a 3D globe, allowing users to see cities and landscapes from various angles.

Users can explore the globe by entering addresses and coordinates, or by using a keyboard or mouse.

The program can also be downloaded on a smartphone or tablet, using a touch screen or stylus to navigate. Users may use the program to add their own data using Keyhole Markup Language and upload them through various sources, such as forums or blogs.

Google Earth is able to show various kinds of images overlaid on the surface of the earth and is also a Web Map Service client.

Recently Google has revealed that Google Earth now covers more than 98 percent of the world, and has captured 10 million miles of Street View imagery, a distance that could circle the globe more than 400 times.

Street View

Google Street View is a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world.

It was launched in 2007 in several cities in the United States, and has since expanded to include cities and rural areas worldwide. Streets with Street View imagery available are shown as blue lines on Google Maps.

Google Street View displays panoramas of stitched images. Most photography is done by car, but some is done by tricycle, boat, snowmobile, and underwater apparatus, as well as on foot.


YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad HurleySteve Chen, and Jawed Karim—created the service in February 2005. 

Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.

It offers a wide variety of user-generated and corporate media videos. Available content includes video clipsTV show clips, music videosshort and documentary films, audio recordings, movie trailerslive streams, and other content such as video blogging, short original videos, and educational videos.

Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBCVevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch (but not upload) videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos.

Videos that are age-restricted are available only to registered users affirming themselves to be at least 18 years old.

YouTube and selected creators earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience.

The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities

Google Keep

Google Keep is a note-taking service developed by Google. Launched on March 20, 2013, Google Keep is available on the web, and has mobile apps for the Android and iOS mobile operating systems.

Keep offers a variety of tools for taking notes, including text, lists, images, and audio.

Users can set reminders, which are integrated with Google Now. Text from images can be extracted using optical character recognition, and voice recordings can be transcribed.

The interface allows for a single-column view or a multi-column view. Notes can be color-coded, and labels can be applied for organization.

Later updates have added functionality to pin notes, and to collaborate on notes with other Keep users in real-time.

Google Keep has received mixed reviews. A review just after launch in 2013 praised its speed, the quality of voice notes, synchronization, and the widget that could be placed on the Android home screen. Reviews in 2016 have criticized the lack of formatting options, inability to undo changes, and an interface that only offers two view modes where neither was liked for their handling of long notes.

However, Google Keep received praise for features including universal device access, native integration with other Google services, and the option to turn photos into text through optical character recognition.

Google Photos

Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and separated from Google+, the company’s former social network.

Google Photos gives users free, unlimited storage for photos up to 16 megapixels and videos up to 1080p resolution.

The service automatically analyzes photos, identifying various visual features and subjects. Users can search for anything in photos, with the service returning results from three major categories: People, Places, and Things.

The computer vision of Google Photos recognizes faces (not only those of humans, but pets as well), grouping similar ones together (this feature is only available in certain countries due to privacy laws); geographic landmarks (such as the Eiffel Tower); and subject matter, including birthdays, buildings, animals, food, and more.

Different forms of machine learning in the Photos service allow recognition of photo contents, automatically generate albums, animate similar photos into quick videos, surface past memories at significant times, and improve the quality of photos and videos.

In May 2017, Google announced several updates to Google Photos, including reminders for and suggested sharing of photos, shared photo libraries between two users, and physical albums, with Photos automatically suggesting collections based on face, location, trip, or other distinction.

Google Photos acts as a backup when photos are sent or in Google terms ‘Shared’. This is just a common backup tool when photos are shared between social media or other platforms or apps.


Android is a mobile operating system based on a modified version of the Linux kernel and other open source software, designed primarily for touchscreen mobile devices such as smartphones and tablets.

Android is developed by a consortium of developers known as the Open Handset Alliance and commercially sponsored by Google. It was unveiled in 2007, with the first commercial Android device launched in September 2008.

It is free and open source software; its source code is known as Android Open Source Project (AOSP) which is primarily licensed under the Apache License.

However most Android devices ship with additional proprietary software pre-installed, most notably Google Mobile Services (GMS) which includes core apps such as Google Chrome, the digital distribution platform Google Play and associated Google Play Services development platform.

About 70 percent of Android smartphones run Google’s ecosystem; competing Android ecosystems and forks include Fire OS (developed by, or LineageOS (which is community-maintained).

However the “Android” name and logo are trademarks of Google which impose standards to restrict “uncertified” devices outside their ecosystem to use Android branding

Google Chrome 

Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, and was later ported to LinuxmacOSiOS, and Android.

The browser is also the main component of Chrome OS, where it serves as the platform for web apps.

Most of Chrome’s source code comes from the Google’s free and open-source software project Chromium, but Chrome is licensed as proprietary freewareWebKit was the original rendering engine, but Google eventually forked it to create the Blink engine; all Chrome variants except iOS now use Blink.

As of May 2020, StatCounter and NetMarketShare estimates that Chrome has a 68% worldwide browser market share (after peaking at 72.38% in November 2018) on personal computers (PC), 63.58% and 65.01% respectively across all platforms.

 Because of this success, Google has expanded the “Chrome” brand name to other products: Chrome  ChromecastChromebookChromebitChromebox, and Chromebase.

Chrome OS,

Chrome OS is a Linux kernel-based operating system designed by Google. It is derived from the free software Chromium OS and uses the Google Chrome web browser as its principal user interface.

Google announced the project in July 2009, conceiving it as an operating system in which both applications and user data reside in the cloud: hence Chrome OS primarily runs web applications. Source code and a public demo came that November.

The first Chrome OS laptop, known as a Chromebook, arrived in May 2011. Initial Chromebook shipments from Samsung and Acer occurred in July 2011.

Chrome OS has an integrated media player and file manager. It supports Chrome Apps, which resemble native applications, as well as remote access to the desktop.

Reception was initially skeptical, with some observers arguing that a browser running on any operating system was functionally equivalent. As more Chrome OS machines have entered the market, the operating system is now seldom evaluated apart from the hardware that runs it.


Google Nexus was a line of consumer electronic devices that ran the Android operating systemGoogle managed the design, development, marketing, and support of these devices, but some development and all manufacturing were carried out by partnering with original equipment manufacturers (OEMs).

The line also included tablets and streaming media players, though neither type of device are currently available. The most recent tablet was the Nexus (made with HTC), and the most recent streaming media player the Nexus Player (made with Asus).

Devices in the Nexus line were considered Google’s flagship Android products.

They contained little to no manufacturer or wireless carrier modifications to Android (such as custom user interfaces), although devices sold through carriers may be SIM locked and had some extra branding.

The Verizon Galaxy Nexus featured a Verizon logo on the back and received software updates at a slower pace than the unlocked variant, though it featured different hardware to accommodate Verizon’s CDMA network.

All Nexus devices featured an unlockable bootloader to allow further development and end-user modification. Nexus devices are often among the first Android devices to receive updates to the operating system

With the expansion of the Google Pixel product line in late 2016, Google stated that they “don’t want to close a door completely, but there is no plan right now to do more Nexus devices.

“In 2017, Google partnered with HMD Global in making new Nokia phones, which have been considered by some as a revival of Nexus.

Google Pixel 

Google Pixel and Pixel XL (also known retroactively as the first-generation Google Pixel) are Android smartphones designed, developed and marketed by Google.

They were announced during a press event on October 4, 2016, and serve as the first smartphones in the Google Pixel hardware line, succeeding the Nexus line of smartphones. The smartphones were succeeded by the Pixel 2 in 2017, the Pixel 3 in 2018 and by the Pixel 4 in 2019.

The Pixels have an aluminium chassis, with a glass panel on the rear, a USB-C connector, 3.5 mm headphone jack, and a 12.3 megapixel rear-facing camera.

At launch, the devices featured certain exclusive software features, including the 7.1 “Nougat” update to the Android operating system, integration with the Google Assistant intelligent personal assistant, live technical support services, and unlimited full-resolution Google Photos backup for the life of the device.

The Pixels received mixed reviews, with praise for the devices’s performance and cameras, but several critics noted similarities with Apple‘s iPhone line in terms of hardware design, and criticized the Pixels’s lack of waterproofing and high price.

 Google Home 

Google Nest, previously named Google Home, is a line of smart speakers developed by Google under the Google Nest brand. The devices enable users to speak voice commands to interact with services through Google Assistant, the company’s virtual assistant.

Both in-house and third-party services are integrated, allowing users to listen to music, control playback of videos or photos, or receive news updates entirely by voice. Google Nest devices also have integrated support for home automation, letting users control smart home appliances with their voice command.

The first device, Google Home, was released in the United States in November 2016; subsequent product releases occurred globally from 2017–2019.

Through software updates to Google Nest devices and Google Assistant, additional functionality has been added over time. For example, multiple speakers can be set up for synchronized playback of music. An update in April 2017 brought multi-user support, allowing the device to distinguish between up to six people by voice.

In May 2017, Google announced multiple updates, including: hands-free phone calling at no cost in Canada and the United States; proactive reminders ahead of scheduled events; visual responses on mobile devices or Chromecast-enabled televisions; Bluetooth audio streaming; and the ability to add reminders and calendar appointments.

 Google Wifi 

Google Nest Wifi, the successor to Google Wifi, is a line of mesh-capable wireless routers developed by Google as part of the Google Nest family of products.

The first generation was announced on October 4, 2016, and released in the United States on December 5, 2016.

The second generation was announced at the Pixel 4 hardware event on October 15, 2019, and was released in the United States on November 4, 2019.

Google Nest Wifi aims to provide enhanced Wi-Fi coverage through the setup of multiple Nest Wifi devices in a home.

Nest Wifi automatically switches between access points depending on signal strength. Nest Wifi can be purchased as a single unit or in a multi-pack.

Google Daydream 

Daydream is a discontinued virtual reality (VR) platform which was developed by Google, primarily for use with a headset into which a smartphone is inserted.

It is available for select phones running the Android mobile operating system (versions “Nougat” 7.1 and later) that meet the platform’s software and hardware requirements.

Daydream was announced at the Google I/O developer conference in May 2016, and the first headset, the Daydream View, was released on November 10, 2016.

To use the platform, users place their phone into the back of a headset, run Daydream-compatible mobile apps, and view content through the viewer’s lenses. A standalone headset with integrated hardware, the Lenovo Mirage Solo, does not require a phone to use.

Daydream was Google’s second foray into VR following Cardboard, a low-cost platform intended to encourage interest in VR. Compared to Cardboard, which was built into compatible apps and offered limited features, Daydream was built into Android itself and included enhanced features, including support for controllers.

Daydream was not widely adopted by consumers or developers, and in October 2019, Google announced that the Daydream View headset had been discontinued and that they would no longer certify new devices for Daydream.

Google Fiber

Google Fiber is part of the Access division of Alphabet Inc.

It provides fiber-to-the-premises service in the United States, providing broadband Internet and IPTV to a small and slowly increasing number of locations.

In mid-2016, Google Fiber had 68,715 television subscribers and was estimated to have about 453,000 broadband customers.

The service was first introduced to the Kansas City metropolitan area, including twenty Kansas City area suburbs within the first three years. Initially proposed as an experimental project, Google Fiber was announced as a viable business model on December 12, 2012.

When Google executive chairman Eric Schmidt stated “It’s actually not an experiment, we’re actually running it as a business,” at the New York Times‘ DealBook Conference.

Google Fiber announced expansion to Austin, Texas, and Provo, Utah, in April 2013, and subsequent expansions in 2014 and 2015 to AtlantaCharlottethe TriangleNashvilleSalt Lake City, and San Antonio.

On August 10, 2015, Google announced its intention to restructure the company, moving less central services and products into a new umbrella corporation, Alphabet Inc. 

As part of this restructuring plan, Google Fiber would become a subsidiary of Alphabet and may become part of the Access and Energy business unit.

In October 2016, all expansion plans were put on hold and some jobs were cut.

Google Fiber will continue to provide service in the cities where it is already installed.

Google Fi

Google Fi  formerly Project Fi, is a MVNO telecommunications service by Google that provides telephone callsSMS, and mobile broadband using cellular networks and Wi-Fi.

Google Fi uses networks operated by SprintT-Mobile, and U.S. Cellular. Google Fi is a service for US residents only, as of late 2019.

The service was launched for the Nexus 6, by invitation only, on April 22, 2015. The service was opened to the public on March 7, 2016, and support for additional devices, including the Pixel and Pixel XL smartphones, was introduced on October 4, 2016.

On November 28, 2018, Google rebranded Project Fi as Google Fi and added support for more phones, including iPhones.

Google Fi automatically switches between networks depending on signal strength and speed.

It can automatically connect to Wi-Fi hotspots with encryption through an automatic VPN. Phone calls transition between Wi-Fi and cellular networks. With all networks combined, the service covers more than 170 countries around the world.

A subscription costs $20 per month for unlimited calls and messaging, plus a customizable data allowance costing an additional $10 per gigabyte. Money for unused data is credited back to the user’s account, and overuse of data costs an additional $10 per gigabyte.

Google Fi currently offers a plan for current clients to share their own personal coupon code. Each referral code is worth $20 to the current client, and $20 for each new client signing up.

A group plan costs an additional $15 per user per month, and offers features including data overview, data notifications, monthly allowances, and the ability to pause users’ data usage.

A data-only SIM card can be used on supported tabletssmartphones, and car modems (e.g., Volvo). A data-only sim will have access to data, but will not be able to make calls or transmit texts across cellular networks

 Google Station

Google Station is a Google service that allows partners to roll out Wi-Fi hotspots in public places by providing software and advice on hardware to turn fiber connections into Wi-Fi.

 It was only implemented in India and Indonesia but in March 2018, the service was launched in Mexico.

Google Station seeks to provide “fast Wi-Fi for everyone”. It also highlights that data will be “safe and protected” on Google’s network.

As it envisions expanding the offering, potential partners include “large venues and organizations, network operatorsfiber providers, system integrators, and infrastructure companies”.

 Google Station’s advantages include being a simple, easy-to-use solution (both for users as well as partners) that also offers monetization opportunities through advertising (Google Station calls itself “an advertising platform, backed by a world-class advertising sales team and network”).

Google Images

Google Images is a search service owned by Google that allows users to search the World Wide Web for image content. It was introduced on July 12, 2001 due to a demand for pictures of Jennifer Lopez‘s green Versace dress that the regular Google search couldn’t handle.

 In 2011, reverse image search functionality was added.

When searching for an image, a thumbnail of each matching image is displayed. When the user clicks on a thumbnail, the image is displayed in a larger size, and users may visit the page on which the image is used.

Google News

Google News is a news aggregator app developed by Google. It presents a continuous flow of articles organized from thousands of publishers and magazines.

Google News is available as an app on AndroidiOS, and the Web.

Google released a beta version in September 2002 and the official app in January 2006. The initial idea was developed by Krishna Bharat.

The service has been described as the world’s largest news aggregator.

Google Books

Google Books (previously known as Google Book Search and Google Print and by its codename Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database.

Books are provided either by publishers and authors through the Google Books Partner Program, or by Google’s library partners through the Library Project. Additionally, Google has partnered with a number of magazine publishers to digitize their archives.

The Publisher Program was first known as Google Print when it was introduced at the Frankfurt Book Fair in October 2004. The Google Books Library Project, which scans works in the collections of library partners and adds them to the digital inventory, was announced in December 2004.

The Google Books initiative has been hailed for its potential to offer unprecedented access to what may become the largest online body of human knowledge and promoting the democratization of knowledge.

However, it has also been criticized for potential copyright violations,and lack of editing to correct the many errors introduced into the scanned texts by the OCR process.


AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile“.

It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton. The company is based in Mountain ViewCalifornia.

In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010.

Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications.

AdMob offers advertising solutions for many mobile platforms, including AndroidiOSwebOSFlash LiteWindows Phone and all standard mobile web browsers

AdMob is one of the world’s largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.

On May 16, 2013, Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.


 Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).

In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon.

This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.

Google Analytics 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google launched the service in November 2005 after acquiring Urchin.

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.Google Analytics can be blocked by browsers, browser extensions, and firewalls and other means.

Google Ads 

Google Ads (formerly Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).

Google Advertising has evolved into Alphabet Inc‘s main source of revenue, contributing US$134.8 billion in 2019 to Alphabet Inc’s total revenues.

Google Ads offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.

Sales and support for Google’s Ads division in the United States is based in Mountain View, California, with major secondary offices in HyderabadDublinSingaporeAnn Arbor and New York City. The third-largest US facility is the Googleplex, Google’s headquarters, which is located in Mountain View, California.

Google AdWords engineering is based at the Googleplex, with major secondary offices in Los Angeles and New York.

 Google Search Console  

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.

Until May 20, 2015 the service was called Google Webmaster Tools.

In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September of 2019, old Search Console reports, including the home and dashboard pages, were removed.

 Google Calendar 

Google Calendar is a time-management and scheduling calendar service developed by Google. It became available in beta release April 13, 2006, and in general release in July 2009, on the web and as mobile apps for the Android and iOS platforms.

Google Calendar allows users to create and edit events. Reminders can be enabled for events, with options available for type and time. Event locations can also be added, and other users can be invited to events.

Users can enable or disable the visibility of special calendars, including Birthdays, where the app retrieves dates of births from Google contacts and displays birthday cards on a yearly basis, and Holidays, a country-specific calendar that displays dates of special occasions.

Over time, Google has added functionality that makes use of machine learning, including “Events from Gmail”, where event information from a user’s Gmail messages are automatically added to Google Calendar; “Reminders”, where users add to-do activities that can be automatically updated with new information; “Smart Suggestions”, where the app recommends titles, contacts, and locations when creating events; and “Goals”, where users enter information on a specified personal goal, and the app automatically schedules the activity at optimal times.

 Google Cardboard

Google Cardboard is a virtual reality (VR) platform developed by Google. Named for its fold-out cardboard viewer into which a smartphone is inserted, the platform is intended as a low-cost system to encourage interest and development in VR applications.

Users can either build their own viewer from simple, low-cost components using specifications published by Google, or purchase a pre-manufactured one.

To use the platform, users run Cardboard-compatible mobile apps on their phone, place it into the back of the viewer, and view content through the lenses.

The platform was created by David Coz and Damien Henry, French Google engineers at the Google Cultural Institute in Paris, in their 20% “Innovation Time Off“.

It was introduced at the Google I/O 2014 developers conference, where a Cardboard viewer was given away to all attendees.

The Cardboard software development kit (SDK) was released for the Android and iOS operating systems; the SDK’s VR View allows developers to embed VR content on the web as well as in their apps.

Google Assistant

Google Assistant is an artificial intelligence–powered virtual assistant developed by Google that is primarily available on mobile and smart home devices.

Unlike the company’s previous virtual assistant, Google Now, the Google Assistant can engage in two-way conversations.

Assistant initially debuted in May 2016 as part of Google’s messaging app Allo, and its voice-activated speaker Google Home. After a period of exclusivity on the Pixel and Pixel XL smartphones, it began to be deployed on other Android devices in February 2017, including third-party smartphones and Android Wear (now Wear OS), and was released as a standalone app on the iOS operating system in May 2017.

Alongside the announcement of a software development kit in April 2017, the Assistant has been further extended to support a large variety of devices, including cars and third party smart home appliances. The functionality of the Assistant can also be enhanced by third-party developers.

Users primarily interact with the Google Assistant through natural voice, though keyboard input is also supported.

In the same nature and manner as Google Now, the Assistant is able to search the Internet, schedule events and alarms, adjust hardware settings on the user’s device, and show information from the user’s Google account.

Google has also announced that the Assistant will be able to identify objects and gather visual information through the device’s camera, and support purchasing products and sending money, as well as identifying songs.

Google for Entrepreneurs

Google for Startups (formerly known as Google for Entrepreneurs) is a startup program launched by Google in 2011, consisting of over 50 co-working spaces and accelerators in 125 countries, offering hands-on lessons for aspiring entrepreneurs.

It partners with local startup communities as well as a network of co-working spaces popularly known as Google Campus (not to be confused with Googleplex) for tech startup entrepreneurs.

It offers access to Google’s devices as well as tools and workshops for the local tech community. Google has claimed that the startups in its Campuses have raised over $250 million and created more than 4600 new jobs.

Google Wallet/Google Pay

Google Pay Send, previously known as Google Wallet, was a peer-to-peer payments service developed by Google before its merger into Google Pay. It allowed people to send and receive money from a mobile device or desktop computer at no cost to either sender or receiver.

In 2018, Android Pay and Google Wallet were unified into a single pay system called Google Pay. Google Pay Send, a feature included inside Google Pay, has replaced the Google Wallet service.

Google Pay is structured to allow its patrons to send money to each other. To send money, a Google Pay user enters the email address or phone number of the recipient.

The recipient must then link that phone number or email address to a bank account in order to access those funds. If the recipient also has a Google Pay account, the funds will post to that account directly.

Users can link up to two bank accounts when the Wallet account is created.Received money goes to the Google Pay Balance and stays there until the user decides to cash out to a linked account.

The Google Pay app is available for free from either Google Play or the App Store.

After downloading the app, the user creates a four-digit personal identification number (PIN) for managing everything within their Google Pay account. The PIN verifies access to the Wallet app on the user’s mobile device.

Before it was discontinued on June 30, 2016, the Google Wallet Card was recognized by the Cirrus network operated by MasterCard (rather than the Plus network operated by Visa).

In September 2017, Google launched its first major payments service outside the United States, in TezIndia.

 Google Shopping Express

Google Express, formerly Google Shopping Express, was a service from Google which became part of Google Shopping.

At Google Marketing Live in May 2019, Google announced the integration of Google Express and its more than two thousand partner stores into the new Google Shopping.

Google Shopping incorporates the functionality and capabilities of Express plus other pre-existing features of Google Shopping,  like the ability to compare prices and places to buy from online and offline stores.

Google Express was a shopping service from Google available in some parts of the United States that was launched on a free trial basis across the San Francisco Peninsula.

Originally, it was a same-day service, but it later expanded to same-day and overnight delivery. Pricing was originally the same as in-person shopping, but later increased.

Google Express Help said, “Because item prices are set by stores, sometimes you’ll see prices on Google Express that differ from what you’d see in the store: this depends both on the merchant and the location of the store your items come from.”

The service was first announced in March 2013, from San Francisco as far south as San Jose, California.

Retailers include a mix of national and local stores. It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley.

Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts.

In May 2014 the service was expanded to New York City and West Los Angeles, and in October 2014 service was added in Chicago, Boston, and Washington, DC, as well as additional retailers.

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